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Prasanna is the founder of Charaka Women's Multipurpose Industrial Co-operative Society (1994)[1], an Indian non-profit working on livelihood, rural & agriculture and arts & culture from Sagara.

Charaka Women's Multipurpose Industrial Co-operative Society

Charaka is a women's multipurpose industrial cooperative society at Bhimanakone village near Heggodu in Sagara taluk, Shivamogga district, started in 1994 by theatre director Prasanna. Its members handle yarn procurement, natural dyeing, weaving, tailoring and management, producing naturally dyed cotton handloom fabric and garments retailed under the DESI brand.

Charaka Women's Multipurpose Industrial Co-operative Society reports the following, on its own site:

  • this intervention has grown into a large village industry with a workforce of 800 artisans across eight districts of Karnataka
  • Today, there are more than 300 women who oversee each and every step of the management of handloom production